Coming up with a business logo design may seem like a daunting task. After all, it has to represent your corporate identity and should be something recognisable and easily identifiable with your service or product.
Below are 10 steps that a brand design company might undertake to come up with such a visual identity of your business. As a brand design and communication strategy agency based in Melbourne, we too, have found these steps useful in creating professional logo designs for our clients.
In taking the time to delve into the various aspects of your industry, we will better understand where you are coming from. Knowing your target audience means we know how to appeal to them and knowing your competition means we know how to make you stand out from them.
What are your concerns? What is your company’s vision? What drives you? Getting the answers and noting down the knowledge gathered in a detailed brief will ensure our ideas and concepts are in line with your brand identity. Only then we can work towards a suitable corporate logo design.
Understanding your specific and individual needs will help us gain insights into your industry and business. This enables us to tailor make a visual identity that represents you and your business and allows us to create a strong visual justification for your brand design.
It’s best to bounce ideas off one another. Working with a diverse team grows ideas for your custom logo design and also helps to keep the ideas in line with the brief.
Maps are designed to get you to where you need to go. It’s the same with an idea word map. It allows you to see various routes to the final destination and allows you to plan your journey towards the end goal. Although it starts with a single word, through the word association process, the map will grow quite diverse. From it, our team will be able to use the various thoughts and ideas that come forth and translate it into a unique brand logo design.
Nowadays with the existence of computer software that can draw, many designers are now forgoing the creative autonomy that the basic pencil and paper provides. We know that you can get too caught up in or be limited by the lack of technical knowhow so our designers always start off their conceptual sketches on paper.
Once a concept has taken on a more concrete solution, your brand logo design is then refined on computer.
Many times we rely on thinking outside the box. If you are a water company, it doesn’t mean you have to use the colour blue. But of course, if we use the colour red to represent you, there will be a logical rationale behind it.
We work as a team, and we often give each other feedback. Hence we are open to your questions, appraisal and evaluation on the suitability of the business logo design for your business brand. After all, you have to like the logo that is going to be part of your business identity.
There would have been many steps taken to reach your corporate logo design and no doubt it would have been a long process. As such, we will document your logo in a style guide, so that the recreation process will not be hampered should there be a need to recreate your logo, especially if a third party is involved.
Bless Designs is a Melbourne based brand design and communication strategy agency that provides integrated logo design and signage design for all your business needs.