The development of the brand for Centre of Wisdom was a great collaboration with the directors of the business, they were very opened to our ideas and gave us the creative freedom to explore, which resulted in strong brand consistency and direction across all mediums from print, signage to web.
Centre of Wisdom is a team of Insurance and Superannuation advisers who provide their clients with personalised, tailored solutions. A brand and identity which incorporates the company’s initials and the infinity symbol communicates the endless flow of energy and knowledge delivered by the company and also the partnership between Centre of Wisdom and their clients. Hues of navy and purple signifies knowledge and power, while the teal signifies peace of mind. Purple also conveys wisdom and wealth, which represents the company’s finance-related services.