Life by Saaj is collaborative approach of four related businesses, independently successful but joined as one to create multi-dwelling lifestyles. The Life by Saaj signature and subsequent branding needed to communicate exclusivity and prestige in the heart of bayside. To clearly visualise this idea, strong shades of navy were contrasted with elegant typefaces, partnered with beautifully rendered images of the architectural plans provided by the client.
A range of marketing material was required by the client to reach their target market. Based on the brief provided, the logo was created with this in mind to work on a small or large scale. The brand styling for Life by Saaj was implemented across all signage, brochures, flyers and website design, all of which communicate the same look and feel to build a strong brand recognition for potential customers.