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Annoying Brother

Annoying Brother — Branding and Store Graphics

Annoying Brother is an espresso bar/café located in Fitzroy North. Annoying Brother needed to be a versatile brand which utilised and complemented existing servingware and furnishings. The brand increases street presence and reflects the suburb’s culture. The lightning bolt gives a sense of energy and revitalisation, which is further emphasised by the use of bright yellow across the café’s branding and signage. Additionally, the lightning bolt corresponds with the notion of something being annoying or bothersome — visually communicating the Annoying Brother brand name.

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