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Project

Waterman

Waterman Business Centres –
Caribbean Park

Waterman is an innovative network of work spaces for businesses located around Melbourne. With a strong focus on collaboration and community between businesses — Waterman doesn't just offer work spaces — they host many social events, conferences and speakers, all within their stylish common areas and state-of-the-art facilities.

Challenge

Waterman has quickly established two business centres around Melbourne with plans to grow across Australia and beyond. With the upcoming launch of their third business centre, Waterman required a brochure to communicate the grandeur, quality and innovative nature of their new centre. The purpose of the brochure was to simultaneously promote the new centre and communicate the Waterman brand. The brochure needed to be something that was special, leading to people receiving them feeling that this was important enough to be shown to decision makers.

Solution

Collaborating with the marketing team at Waterman and Bamco Studios, we designed a brochure that is impossible to ignore. Combining stunning imagery, sleek branding elements and stylish layouts, Bless created a brochure which speaks volumes before you even begin reading any of the copy. Utilising multiple printing embellishments we achieved an experience that communicates the innovative voice of the Waterman brand while showing off the beautiful spaces in their newest addition to the Waterman Network; Waterman Caribbean.

Having a stunning brochure has meant that Waterman has been able to gain attention in a typically mundane, and oversaturated marketplace and communicate the difference between them and their competitors.

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