August 27, 2015

Why Brand and Identity Matter to Your Company

Branding seems to be at the core of every business' mission statement these days. What precisely is your brand, and why is its identity so important for your company? A strong brand is what sets your company apart from the others.

August 17, 2015

12 Key Factors For Professional Business Logo Design

A logo defines your business or company. It represents all that your brand stands for. As your corporate identity, it's important to get it right from the start.

We have identified 12 key factors to take note of when coming up with your very own business logo design.

June 15, 2015

Violeta by Anagrama

We can't stop being inspired by yet another beautifully executed branding project by Anagrama! They certainly have a knack of selecting the most beautiful colour palettes.

October 17, 2014


"Consumers have endured artificial engineering for decades. Concentrates, genetic modification, greed, credit, over-development, unsustainable practices — all have sacrificed quality for scale and purity for what’s artificial. At FOUND, we dub this time in history as “The Age of Artificial”. But, as with all ages, this one is coming to an end. People know what the “right choice” is — yet, still factors of price, convenience and our daily personal stresses all manifest in consumption that hinders mass acceptance. Humans instinctively won’t change overnight, but recently we’re redefining expectations and setting new standards for brand behaviour & transparency. FOUND realizes trust comes through being transparent, clear and consistent - and urges you to keep your expectations of yourself & us, exceptionally high."

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