To distinguish your corporate identity in modern day Melbourne, a professional logo design can set you apart from the masses. A good business logo design enables your target market to easily identify and pick you out from the crowd.
But oftentimes we fall into cliches. We go for the typical and safe instead of taking the time to come up with a custom logo design that really depicts you. For example, just because you are a bank, it doesn’t mean you have to use a dollar sign. Instead, try to symbolically incorporate values of your company into your corporate logo design instead.
One way is the clever usage of colours. Dark blue has a serious overture to it and usually brings to mind regality and integrity. If yours is a toy company targeted towards girls, pink would be the colour that comes to mind.
Typography can also be used to convey a certain feel to your logo as well. You might want to consider neutral modern typefaces if you are in the scientific or medical field. And playful fonts will definitely inform your target that you are serious about fun.
Yet that doesn’t mean you should use the obvious. As a real estate company, you might find that it works better to use subtle aspects of a house, like windows and doors, rather than be locked down by a whole house or building as part of your brand logo design. That way, the logo allows room for your company to grow.
That said, if you assume that copying the logo of an established company and modifying it is a safe decision, not only is that in bad taste but you run the risk of boxing yourself into a pre-determined identity. Set your company apart with your own chosen values and ideas instead of duplicating someone else’s idea.
Hence never underestimate the importance of a custom logo design. A DIY logo design tool may seem handy but with its stock images and graphics, it can never replace a brand design company that will sit down with you, listen to all your requirements and take the time to filter through the important points that you want to bring forth.
Bless Designs is a brand design and communication strategy agency in Melbourne, providing integrated logo design, signage design, web design and digital marketing solutions for all your business needs.